Take your business and career to the next level with overviews from several Fresh Summit Educational Sessions.

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For the educational sessions, attendees were able to connect to one or more of the following communities that most closely aligned with their business interests:

  • Global Connections
  • Science & Technology
  • Industry Talent
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Educational Workshops sponsored in part by:

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Engaging the Mobile Shopper

Series #1: 8:45am – 10:15am
Community: Global Connections

Mobile retail engagement is becoming an essential part of our daily shopping routine. That is why staying current with innovations and emerging opportunities made possible through cutting edge mobile marketing strategies is imperative to your business success. Join Dr. Carrie Colbert as she outlines tactics that you can put to use immediately and start engaging on-the-go consumers who are equipped and eager to interact with their favorite brands via mobile devices-- whether it be through text, app, email, video or voice.

Produce Waste: Turn a Loss to Your Advantage

Series #1: 8:45am – 10:15am
Community: Global Connections

Your fresh produce may not make it to store shelves or restaurant plates. In fact, according to the World Economic Forum, up to 50% of the food grown or produced for consumption is lost or wasted along the supply chain “from field to fork.” By innovating new solutions, you can reduce waste and losses to your company and increase consumption at the same time. From charitable donations to diversions for agriculture and industrial uses, produce that otherwise would be lost to the landfill can become useful again and build consumption. Join the discussion about new solutions and learn how companies engaged in such programs not only promote their brand awareness, but also are recognized for their global social responsibility.

Buyers and Sellers-Moving to a Food Safety Culture?

Series #1: 8:45am – 10:15am
Community: Science & Technology

No topic is more important to consumers and produce businesses than food safety.  For produce companies to thrive in an era where consumers are making more informed purchasing decisions, it is imperative that produce buyers and sellers invest in, implement and support a company-wide culture that places the safety of consumers first and foremost in the mind of every employee. But how do you evaluate suppliers and team members within your own company on their commitment to producing safe foods? What does a responsible culture of food safety look like and how can it be objectively assessed? Join Dr. Bob Whitaker, Dr. Jim Gorny and a host of industry experts as they explore how to provide leadership to establish a culture of food safety in your company and how you can transparently communicate your needs, commitment and expectations to your suppliers, employees and consumers.

NetWeaving—The Business Version of ‘Pay it Forward’

Series #1: 8:45am – 10:15am
Community: Industry Talent

Even if you have yet to hear the term “NetWeaving,” it may soon become a part of your everyday marketing vocabulary. The business equivalent of “Pay it Forward,” NetWeaving is the practice of consistently looking and listening for ways to constructively position yourself as a strategic connector of others as well as a trusted resource provider. This session explores how to build a network of trusted relationships that can result in increased sales opportunities. NetWeaving authority Bob Littell explains how companies across the entire supply chain are creating “circles of influence” to connect with people, supply them with resources and become trusted business partners.

There are no sessions scheduled at this time.

Global Market Brief - China

Series #2: 12:30pm – 2:00pm
Community: Global Connections

China is considered one of the top emerging markets in the world. With the population increasing at a rapid rate, food demand and expanding consumption represents a huge opportunity for the produce industry. Learn how doing business in China can help profoundly grow your business through discussion of: Knowing what products are permissible, understanding import protocols, finding an in-country partner, working with the government and finding and leveraging key buying sectors.

The Changing Landscape: Today's Restaurant Consumer

Series #2: 12:30pm – 2:00pm
Community: Global Connections

The food service industry is in a unique position to help address and combat obesity through offering and promoting healthier options involving fresh fruits and vegetables. Join Dawn Sweeney as she leads a conversation on how restaurants are creating healthier and more innovative menu options. Learn how you can put these ideas into practice and witness the benefits for both your business and today’s consumer.

Mining the Data

Series #2: 12:30pm – 2:00pm
Community: Science & Technology

New food safety regulations and an increased focus on produce traceability are having a dramatic impact on how we all do business. Companies are being required to add a GS1 DataBar barcode on their PLU stickers, label their cases to be Produce Traceability Initiative (PTI)-compliant and stop using the Generic U.P.C. numbers on packaged produce. They have had to invest in traceability systems and create company specific U.P.C.’s. As a result of these new initiatives and innovations, companies possess more data than ever before. Join Angela Fernandez, Vice President of Grocery Retail and Consumer Packaged Goods at GS1 US, and a panel of other industry leaders as they explore the world of data mining and outline the many opportunities it offers to impact your bottom line.

Exploring Emerging Technology with Industry Innovators

Series #2: 12:30pm – 2:00pm
Community: Science & Technology

When it comes to applying new technologies and ideas in the produce industry, staying ahead of the competition may feel like you are plowing behind. While some companies use technology to generate higher volume, others use technology to have more consistent product quality; and still other companies are learning to apply technology in new ways every day. Join Dr. Bob Whitaker, PMA’s Chief Science & Technology Officer, and several visionaries championing new innovations as they present their ideas on new and innovative ways to apply technology along the produce supply chain. Determine if any of these ideas fit within your strategic plans in this lively session designed to be both fun and informative.

Retaining Key Employees…Creating A Self-Motivating Work Environment

Series #2: 12:30pm – 2:00pm
Community: Industry Talent

Inspired, driven and talented employees—it’s every company’s most important asset. Building a loyal and motivated team can help your company survive even the toughest economy. That’s why, now more than ever, it’s critical to ensure that you are taking the steps to not only retain, but to motivate key employees. Thomas Hudgin of Wilmington Quality Associates leads an informative discussion and provides both the insights and proven techniques that can help your organization improve morale, motivate performance, create a more efficient work environment and, ultimately, impress and delight customers.

There are no sessions scheduled at this time.

Crisis Communications is Really Social Communications: Why the first 24 Hours Are Critical

Series #3: 2:20pm - 3:50pm
Community: Global Connections

Social media has greatly accelerated the speed at which news travels. And that’s why effectively managing the first 24 hours of a crisis is so critical. Join Jason Stemm and Brian Ellis of CRT/Tanaka as they share why organizations can no longer avoid engaging detractors in social channels. They will highlight examples from the produce industry and other industries to demonstrate both effective and disastrous responses. Attendees will participate in a mock disaster and demonstrate the importance of responding with a consistent voice to all audiences – across all platforms. Attendees will also learn the importance of creating a written “social media action plan” and be given a guideline for how to develop one.

Get Your Blog On

Series #3: 2:20pm - 3:50pm
Community: Global Connections

Return on investment from digital marketing efforts has grown significantly over the past five years; and companies are innovating unique strategies to connect with consumers through a variety of new media channels. Tapping into the popularity of online bloggers and their growing communities has proven among the most effective. Join Jin Ju Wilder, Valley Fruit and Produce, and a panel of marketing experts as they highlight the universe of food blogging and explore how to generate greater company exposure and increased brand visibility.

Creating Fruit & Veggie Passion!

Series #3: 2:20pm - 3:50pm
Community: Global Connections

Is produce losing share of mouth to junk food? As an industry, have we focused on supply chain improvements while neglecting the demand chain? Jeff Dunn, Bolthouse Farms, Inc. tackles these and other consumer demand questions as he leads a discussion exploring ways for produce to better position itself against other “snack” alternatives. Jeff maintains that increasing the demand for produce needs to be an industry-wide initiative if it is going to be successful. And as the former leader at Coca-Cola, he truly understands the science of growing consumer demand. Join Jeff to explore the impacts of ignoring demand as well as tips and marketing techniques he learned at Coke that can be applied to the produce industry.

FSMAnia Hysteria - Debunking the Myths Swirling Around FSMA

Series #3: 2:20pm – 3:50pm
Community: Science & Technology

The Food Safety Modernization Act (FSMA) is one more set of regulations that produce businesses face in an increasingly complex regulatory landscape. With the 2013 publication of FSMA proposals that includes the produce safety rule, preventive controls rule, foreign supplier verification and 3rd party accreditation, produce businesses began to question exactly how these new regulations will impact their companies. “Will FSMA put me out of business? Why are there so many exceptions to the rules?” Hear Dr. Bob Whitaker and Dr. Jim Gorny separate fact from fiction as they focus on the truth about FSMA, what it means and how likely it will affect companies throughout the entire global produce supply chain.

Economic and Financial Markets Outlook for Q4 2013 and Beyond

Series #3: 2:20pm – 3:50pm
Community: Industry Talent

Whatever market your business targets, you know it’s important to keep a close eye on the markets around you: financial and economic markets, global agricultural markets, and investment and lending markets – the lifeline of every business. In this high level session for CEOs, CFOs and other c-suite executives, Vernon Crowder, Senior Analyst for Food & Agribusiness Research, and other strategists from Rabobank provide strategic insights into the fiscal and economic trends driving current market conditions and the global outlook for markets over the next 15 months. They will cover economic and financial trends in the U.S., Europe and emerging markets, and highlight factors shaping fiscal policy and economic development in key agricultural markets, especially Brazil, Russia, India and China. They’ll also look at conditions affecting corporate borrowers – pricing and volume trends in the leveraged loan and investment grade markets and identify best practices for choosing your banking partners. Attendees will engage in an interactive discussion that connects these topics to the relevant financial and commercial issues facing the produce industry.